QR Codes

“It’s Hip to be Square!”

Although QR (aka Quick Response) codes have been popular for years in Asia and Europe, they are starting to become more mainstream in the USA market.

QR codes are two-dimensional barcodes that have been popping up nearly everywhere you look — in magazines, on store shelves, and billboards. When you have a basic understanding of the technology, it’s easy to understand why they have become so popular!

To start, you will need to download a QR code reader for your iPhone, Android, or Blackberry smartphone. Many of these readers are free from your app store. Others typically range in price from $.99 to $4.99, so choose one with features that works best for your device.

QR codes may include a variety of information: text, URLs, vCards, or SMS messages — creating many opportunities to leverage this exciting technology into your overall marketing strategy. They can be incorporated into existing product packaging, print advertising, and direct mail pieces.

We have sucessfully intergrated the use of QR codes into many projects for our clients. Let us show you how this technology can help maximize the ROI of your marketing plan.

Uses for QR codes

QR Codes are a multi-channel portal between traditional printed material and mobile web marketing. Simply scan the QR code with your smartphone and you will be transported to specific information or a mobile-enabled application. Typical uses include:

  • Website URLs
  • Product information
  • Videos/Virtual tours
  • vCards
  • Discounts/Offers/Coupons
  • Text messages
  • Call backs requests
  • Maps/GPS information
  • Contests & giveaways
  • Surveys
  • Event registrations
  • Social media links
  • Mobile app downloads
  • Email subscriptions
  • Payments
  • Donations

Live examples of QR codes

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